Sony’s new A7 III is a $2,000 full-frame mirrorless camera to kill Canon and Nikon

Sony has been impressing the photography world with it's speed demon a9 and resolution monster a7r III, but today the company announced one that sounds almost as good at half the price. The new full-frame A7 III is being branded as the "basic full-frame model" though it's anything but basic. It's crazy fast and includes all the bells and whistles you could want. Especially considering the it's only $1,999 (body only) when it ships in April.

The A7 III sports a brand new backside illuminated 24.2-megapixel sensor with 5-axis optical image stabilization. 

An improved version of the company’s Bionz X image processor is packed inside the camera as well, working it's magic to get the best out of that sensor. All this adds up to what looks like a flag ship camera on paper. 10 frames per second stills in RAW or JPEG format, with a buffer of 177 images for JPEGs, 89 images in compressed RAW, and 40 images in uncompressed RAW. It can take stills with 15-stop dynamic range, and outputs 14-bit RAW files. Oh and did I mention that it shoots 4K HDR video, as well as 120 frames per second high speed footage at 1080p! Also on tap is the ever popular cinematic S-Log 2 and 3 color profiles so video folks can color grade to their hearts content. And paired with sony's new high capacity battery, the a7 III can capture up to 710 shots on a single charge.

Sony says the a7 III focuses twice as fast as the A7 II thanks to its 693 AF points that cover 93 percent of the frame. Also improved is the ability to focus in low light situations. Speaking of, the sensor allows an outrageous max ISO of 204,800.

The A7 III sports a USB Type-C, as well as an AF joystick on the back of the body, which is weather resistant. There are 11 custom buttons scattered around the A7 III’s body, and the camera also includes the customizable “My Menu” feature. This allows the user to customize the menu layout with options they most frequently use. This is a good thing as the default menu is a bit of a mess.

We'll be first in line to get our hands on an a7 III when they ship in a few months. Of course we'll be cleaning it with the best lens wipe in the world, See Clear.

Sony looks like it has another solid addition to it's ever popular a7 lineup! 

Pre-orders begin Wednesday morning.

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